Joss Stone is to be the new Flake girl in TV commercials that will begin appearing from Spring 2008. She’s the first non-model to take the role. Say what you will about her (ahem…I make have implied in the past that she was somewhat annoying), whatever way you look at this decision, it’s an interesting choice! I thought the whole point of the Flake ads was that they picked a relative unknowns. I don’t really see how Joss Stone is any better suited to, well, thousands of other girls out there? Maybe she eats chocolate really seductively. Oh God, I don’t want to know!
Best bit of this story, as BBC News reports:
“Her appointment was revealed in the trade magazine, The Grocer.”
Oooh, how flash!