Tonight saw a new The Apprentice-style (read: The Apprentice rip-off) start on ITV1. Dragon’s Den alumnus Peter Jones invests his own (got that? His OWN) money into six new business ideas, as well as mentoring each business’s founders. Then he invests some more money. Then someone wins, or something. Quite frankly, the programme’s a bit hard to follow, and really not that interesting.

The schemes featured on the show are: clothes and accessories for female/male/child gardeners; a free student newspaper; clip-on hair extensions made from natural hair; a remote controlled mini helicopter; a vodka/fruit drink; and a eco-friendly plastic bag dispenser.

Things of note from the programme:

• Peter Jones seems a lot nicer on this then on Dragon’s Den – perhaps ITV are paying him wads more cash?
• He doesn’t, however, seem to have a proper meeting room, instead meeting the contestants at various cafes and restaurants around the South Bank
• The “firing” of contestants appears as if it will take place on a riverside pier. Perhaps he’s going to chuck them in the Thames afterwards? Not even Alan Sugar did that!