*goops* Oh, pardon me.

Gooooooooop!
Gooooooooop!

Gwyneth Paltrow has a new website. Yay, high five, awesome, way cool!

It’s called Goop.

Yay, high five, aweso…

Wait, what?

“Goop by Gwyneth Paltrow” (tagline: nourish the inner aspect) is so new that, well, there’s not much to it. There’s different sections like ‘Make’, ‘Go’, ‘Get’ but clicking on any of them just takes you a little blurb by Gwyneth about how she’s going to share all the really cool things in her life.

I guess this is a posh way of having a “Site Under Construction” banner on display. Seriously, girl – get the site finished first, then launch it!

What’s the website about? Well, she’s apparently tried lots of things and made lots of mistakes. But figured lots of things out in the process that she wants to share with us. Hmmm, kind of hate it already…right?

But really, “GOOP”?? That’s the best they could come up with as a name? For a while I thought that might be her initials, like her full name is Gwyneth Olivia Ostrich Paltrow or something. But I IMDB-ed Gwyneth and her middle name is Kate. Oh.

“Goop” also sounds like some kind of bodily function, or something a baby would do. Or both.

P.S. Wouldn’t Ostrich be an awesome name to have?!

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