The doors of H & M stores across the land opened today with the extra addition of Madonna’s second clothes range for the company. The range was apparently well received, with reports that shoppers were grabbing up clothes like there’s no tomorrow. Morning show GMTV had an amusing segment this morning, though – the reporter stood outside the Oxford Circus flagship store where nine people queued to get in…and were outnumbered by press and photographers.
This line of clothes is a vast improvement on the tracksuits that she designed for the company last year. Who wants a tracksuit from H & M, or one designed by Madonna? The clothes, however, are supposedly not of overly good quality. Whilst the same can perhaps be true of a lot of H & M stuff, these clothes are at prices which are typically 25% higher than most other H & M clothes. Surely the point of H & M clothes is that you can buy a cute item for £10 or £20, wear it once, discard it. Whose gonna do that with more expensive stuff??
You can catch the Madonna’s clothes for H & M at their UK website.