EVERYTHING launched in London this week. Okay, when I say everything, I mean one clothes shop, one clothes line, and one console. At mignight last night, the PlayStation 3 finally launched in Europe after months of delays. In Britian, the console is is priced at a eye-watering £429. Whilst it is expected to be popular, sales are not likely to reach the mass sell-outs of the Wii.

My favourite bit of this story, however – all those that queued at London’s Virgin Megastore got a free TV as a prize for camping for days on end to get their hands on the console. And it’s not any old TV, oh no. A 46-inch, high defintion Sony Bravia TV worth £1,850!! Oh and they also got a cab ride home. No doubt to quicker get their PS3 set up to start playing on.

BBC News reports on Microsoft gatecrasing some of the launch events, as well as their poor reception in some places of Europe.

 BBC News – Microsoft crashes Sony PS3 launch