Shoppers Eat Billboard

In new levels of shopping insanity, crazed Londoners devoured a billboard today. Luckily for them, it was made of chocolate! British confectioners Thorntons unveilved a chocolate advert in Covent Garden, central London, as a Easter promotion. The billboard measured 14.5 ft x 9.5 ft and had Easter egg and bunny decorations on it. The ad was expected to last a week, but was eaten up in only 3 hours! Cue lots of wide-eyed, little kids on the telly, with chocolate-smeared faces, talking of how the ate so much they now feel sick. Cute!

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